![]() ![]() To be clear, Track & Trace only tracks and traces the devices themselves, and does not use personal data about customers. It may also enhance its secret shopper program around a certain store or distributor where it sees there may be a spike in sale/distribution, to youth to identify the source of the problem. Juul will then take next steps in investigating, such as talking to a store manager about the issue. In others, it may be a case of social sourcing, where someone over 21 years of age buys several devices and pods to then sell to minors. ![]() In some cases, it may be an issue with a certain retail store knowingly selling to minors. Each time a device is input in the Track & Trace system, Juul will open an investigation to understand how that minor wound up with that device. With Track & Trace, Juul is calling upon parents, teachers and law enforcement officials to come to the Juul Report web portal when they confiscate a device from a minor and input the serial number. ![]() However, it wasn’t until recently that Juul had the capability to track those serial numbers through every step of the process, from manufacture to distribution to retail to sale. Juul vaporizers all have a serial number down at the bottom, by the Juul logo. Juul Labs is today launching a pilot for its new Track & Trace program, which is meant to use data to identify exactly how Juul devices wind up in the hands of minors. ![]()
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